Following the TikTok universe of trends and challenges, #BookTok has recently appeared on the platform and is quickly becoming a hit with users. Now that it’s being discussed by over 65 billion people, TikTok is preparing to launch an official book club on the platform.
Initially, BookTok was a specialized subcommunity on the video platform where content producers focused on the analysis and discussion of books and literature. The BookTok community was formed in 2020 following the success of a video uploaded by TikTok user @caitsbooks.
Like #BookTok, this TikTok BookTok will be accessible to everyone. But this time the frame will be arranged much better.
What happened to BookTok, the latest addition to TikTok? How will it work?
A new book is announced every month on BookTok, a new addition to the short video sharing app. Community members are invited to read along and contribute their ideas and experiences. The new book of the month will be shared on TikTok’s book club hub, which will be a separate section within the app.
Numerous videos related to books are currently available by searching #BookTok. From people discussing which book they want to read again for the first time, to a girl on the train trying to point out another woman on the street reading the same book.
James Stafford, TikTok’s head of partnership and community, commented on BookTok:
“#BookTok has helped reignite the passion for literature, from highlighting obscure authors and genres to introducing the classics to a new generation. We’re creating a new version of the popular #BookClub format so our community can continue to connect, spark conversations, and share the books they love most.”
Members of the online community of BookTok award winners will be TikTokers who are avid readers and educators. According to media outlet TikTok, Persuasion by Jane Austen, an 1817 romantic novel that was recently made available on Netflix, will be the first book to be discussed in July.
TikTok has BookTok award winners who will support the platform along the way, according to the newsroom page. The five winners include:
First, Alicia (@li.reading)
Alicia’s TikTok page, which has over 97,000 followers, focuses solely on honest reviews and book rentals. She reviews the books for her followers and discusses them as one of TikTok’s best BookTok creators.
Jack Edwards, @jackbenedwards, is in 2nd place.
As the platform’s resident librarian, Jack likes to describe himself as someone who has a book recommendation for every situation. In addition, he rates and reviews books, making it easier for his followers to navigate. Jack currently has more than 280,000 followers.
Sarel Madzebra, Third—@cocosarel
Sarel has over 691,000 followers and is a prominent name on the video sharing site. Sarel, thanks to a large network of bookworms, discusses book reviews and amusing observations about life in general. Her videos are all about telling stories and she is a storyteller too.
4: Ben Mercer, @bcemercer
Ben has over 51,000 followers due to the many posts he makes about reading, his top picks and the popular live read-alongs he organizes with his community. Ben is currently working on a brand new book for his audience.
5. Eden Reid – @edenreidreads – TikTok video
TikTokers love Eden because they are book lovers, and as a result she has over 90,000 followers. Eden claims to be able to converse with anyone about literature. Her site is all about providing book recommendations, and she’s always willing to do so.