O’ Dang Hummus has a robust flavor that comes naturally from plants. The main ingredient in this small but sturdy product, packed with vitamins and nutrients, is chickpea.
These undeniably beautiful beans are low in calories, vegan, and gluten-free, making them the perfect vehicle for delicious flavors.
As a college student, Jesse Wolfe founded O Dang Hummus, a line of hummus sauces that come in salad dressing bottles.
Lori Greiner and Robert Herjavec gave him a deal while presenting his business on Shark Tank wearing a t-shirt that read, “It’s a hummus if you haven’t tried our hummus.”
Wolfe thinks everyone should love chickpeas because they do. But he was amazed that it would be liquified, since hummus can be used as a marinade, a dip, or even as a salad dressing substitute.
O’Dang Hummus and His Net Worth
The startup was valued at $250,000 following the agreement between owner Jesse and two sharks, Lori Greiner and Robert Herjavec. But the company’s net worth has increased dramatically due to its profitable operations and sales.
O’Dang hummus continues to thrive in 2022. Greek tzatziki, lemon caesar, honey mustard, chickpeas, traditional Mediterranean, balsamic feta, ranch garden herbs, and roasted red peppers are just a few of the vegan, gluten-free, egg-free, and non- GMO dressings that they offer.
In addition, they only use the best components in the manufacture of their products.
It was announced that the company would change its name from O’Dang Hummus to O’Dang Foods in June 2020. They also revamped the brand that same year with a new dressing that was specially made and had a smoother texture. You now have a finer palate.
The evolution of Jesse Wolfe since his investment in Shark Tank
Jesse asked for $50,000 in return for 10% of his business. He claims that hummus has been made for 900 years and has retained its flavor.
The samples Mark offers are adored by the sharks: “This black bean hummus hits the spot! Sabra, which holds the majority of the market share, is cited by Jesse as evidence that O’Dang is bridging the racial divide in the hummus market.
The businessman then shows off his pre-packaged hummus dressing, which is dairy-free, corn syrup-free, and gluten-free and made entirely from organic ingredients. Wolfe just had a second meeting with Publix and guaranteed them $1.3 million in sales if they joined him.
He has so far mistakenly sold O Dang for $70,000 and will earn 40% on Publix. He successfully tricked his Facebook fans into crashing Publix’s website for the first time.
Despite having no edibles in his Shark Tank portfolio and claiming to be irritated by Kevin and Barbara’s success in the edibles industry, Robert gave up $50,000 for 15% of the company.
Kevin offered $50,000 for 20% in return. Lori agrees to work with Robert in a $50,000 partnership for a 25% stake when Jesse asks her to. Jesse offered Lori and Robert $50 for the remaining 20% and they accepted his offer. Despite Mark’s objections, he ended the deal with Lori and Robert and yelled “DONE.”
As already mentioned, the products were still present at the locations as of June 2022. Lifetime sales are currently at $3.9 million.
Ouch, Walmart calls for hummus
Just two years after the show aired, Jesse Wolfe brokered a deal with Walmart, which agreed to carry its hummus dressings in 2,000 stores.
Part of Walmart’s commitment is to spend $250 billion on products that support American employment, according to a Walmart representative. If anything, Jesse hadn’t really planned on traveling that fast.
Though he’s previously worked with Whole Foods and Publix (whose dressings currently have 70 stores in New York City, 13 in Los Angeles, and 7 in Detroit), they’re incredibly small compared to Walmart.